You have the idea. You have the drive. So why do you still not know where to start?
The all-in-one tool to organize your business and your ideas, for entrepreneurs who want a clear plan.
Business Lab Kit is the system for building your business foundations, ideal client, content plan and roadmap, not another generic course you don't know how to apply to your idea.
- 12 tools in one tab
- AI is optional
- No subscription
If you have a business idea but still don't know who you're talking to, what to post, or where to go next, this is for you.
Does any of this sound familiar?
You don't lack information.
You lack a place to make sense of it.
You've looked everywhere: reels, free courses, Facebook groups. And every resource gives you one loose piece, never the full map, and never built for your specific idea.
This is what your business looks like when it stops depending only on you
You know exactly who your ideal client is and how to talk to them.
You have a content plan for the weeks ahead, not a blank mind staring at Instagram.
Your business foundations live in one clear document, not scattered across your head.
You have a clear first step, not an endless "someday" list.
You stop feeling like something is "missing" before you start for real.
From idea to business plan in three steps
No jargon and no endless setup. Open one tab and start.
Tell the Kit about your business
Answer the guided fields about your idea, your ideal client and your goals. Write them yourself, or ask the optional AI for options when you get stuck.
Get your plans
Your marketing plan, financial plan, content calendar, conversion funnel and roadmap, all built from your own answers.
Download it and start
Take your documents with you and follow your roadmap, one clear step at a time.
Run your business from wherever you want
No office, no team, no depending on anyone. Just you, your laptop, and a clear system telling you where to go next.
This is the Business Lab Kit
I'm Nita Asa, a composer and entrepreneur with over 20 years in the creative industry and 7 in tech, trained in programming, marketing and digital transformation through EOI Business School, Barcelona Activa and Creamedia.
I've watched many colleagues lose their jobs in this unprecedented tech revolution, trying to reinvent themselves again and again with no clear system. I've also watched dozens of entrepreneurs fall apart from lack of structure, overwhelmed by information overload and "solutions" that promise everything.
I made it for myself. I needed to get my own business in order, and couldn't find anything built for my reality. I've used it almost every day since, to plan, write and decide, until I realized I'd created a monster, and that it could help other entrepreneurs too. So I decided to open it up to everyone.
I'm not a fan of generative AI, but I am a fan of assistive AI, the kind that helps you organize your work to reach your goals. That's why I built the Business Lab Kit: 12 tools in one.
And the best part? I never stop working on it. I'll always keep improving it, adding more sections, more options.
The Kit is the starting point I wish I'd had on day one.
Stop winging your business
12 business tools in one platform, with optional AI that already knows your business.
Everything included in your Business Lab Kit
A platform, not another PDF that never gets opened.
Dashboard
A quick glance at all your progress, without getting lost in tabs.
Business basics
Your idea, clear and defined in a document, not just in your head.
Digital transformation
Where to automate when it's time to grow.
Financial plan
Pricing worked out from day one, not guessed on the fly.
Competitor analysis
Know what other brands in your space are doing and how to stand out.
Conversion funnel
Finally know who you're talking to and how to turn followers into clients.
Marketing plan
What to post each week, without freezing up in front of the screen.
Content plan
Ideas and a calendar ready to go, so you stop winging every post.
Prompt generator
An AI that knows your business from day one, not generic answers.
Your roadmap
A 90-day, 6-month or 1-year plan built around your own goals, not an endless "someday" list.
NurIA, your assistant
Your personal AI, who knows your business and helps you decide what to do first.
Download your documents
Everything downloadable, so you can come back to your plan whenever you want.
Ready to put your business in order?
Get the Business Lab Kit · €21.99
NurIA, the AI that's with you throughout the Kit
NurIA is present in every section of the Business Lab Kit, ready to help you think through and write whatever you need. You can ask her literally anything, for example:
- Find opportunities against your competitors
- Suggest ways to improve your sales process
- Generate your content calendar week by week
- Write any section of your business document
- And much more!
NurIA runs on your own Claude (Anthropic) API key, so the connection is entirely up to you. Inside the Kit we walk you through getting and connecting it step by step, and it's easier than it sounds. And if you'd rather not connect it, the rest of the Kit works perfectly fine without it.
Is this for you?
This is for you if...
- You have a business idea (even if that's all it is) and want to actually organize it.
- You're not clear on your ideal client or what to post, and want to stop improvising.
- You'd rather have your own plan than another generic course you don't know how to apply.
- You're willing to put in real time, not just "save it for later."
This is NOT for you if...
- You already have an established business, with a team and systems in place.
- You're looking for a magic fix that works without you lifting a finger.
- You'd rather keep the idea in your head than put it on paper.
If this sounds like you, your plan starts today.
I want my Business Lab Kit →Getting your whole business organized costs the same as a pizza
The difference is the pizza is gone tonight. The Kit stays with you for life.
€21.99 · gone tonight
A clear mind. The business you dream of.
Why is a tool this powerful so cheap?
Because I'm tired of watching entrepreneurs with great ideas sink under the weight of their own lack of clarity and direction. The beginning is always chaotic, so let the Kit help you bring order to it.
- Key business documents: client, funnel, finances, competitors, marketing and content, roadmap.
- Optional AI prompt generator that knows your business.
- Downloadable documents and spreadsheets.
- Immediate, lifetime access to the platform.
Frequently asked questions
Who is Business Lab Kit for?+
Business Lab Kit is for any entrepreneur who wants to organize their business and their ideas. Whether you are starting from a first idea or already selling and want everything in one place, the Kit helps you define your business foundations, marketing plan, finances and content plan in a single platform.
Does the tool only work with AI?+
No. The AI is optional. It is there to give you options and speed up the work, but you can fill in every field by hand and still end up with all the foundations of your business, your marketing plan, your finances, your content plan and more, all in a single open tab.
Do I need to know marketing to use it?+
No. The Kit's structure guides you step by step, even if you've never written a business plan, and the optional AI can suggest wording whenever you get stuck.
I'm just starting out. Does this work if I have nothing set up yet?+
Yes. It's built exactly for that: to organize your business idea from the ground up, even if today all you have is the idea and the drive.
How long does it take to complete?+
It's up to you: most modules take 20-30 minutes with the AI's help, or a little longer if you fill them in by hand. You have lifetime access to come back whenever you want.
Do I need to pay for the AI separately?+
Only if you decide to use it. The AI features run on your own Anthropic API key (free to start, with a minimal cost based on usage), so the assistant knows your business without you having to share your data with anyone else. If you'd rather not connect it, the rest of the Kit works fully without it.
Is it a one-time payment or a subscription?+
One-time payment. No monthly fees, and you keep lifetime access.
Stop keeping the idea in your head. Turn it into a plan.
One system, one plan: your business foundations finally clear.
I want my Business Lab Kit · €21.99